A New Beginning

New Jaguars LogoAfter a very disappointing 2-14 season Jaguars fans were anxious to see what would happen in the off season. It was a pretty sure bet that the General Manager Gene Smith would be let go, 5 years of rebuilding draft misses too numerous to keep track of and a shaky record in free agency doomed the Smith era.  The question was what happens next.  Like many Jaguar fans I followed along with the Khan Tracker pages to watch a Jaguars Owner Shad Khan courted General Manager candidates and held our breath when the guy we heard was the favorite went to the Big Apple for another interview. After an agonizing two weeks Dave Caldwell was hired and we began another agonizing period waiting to see  who the new head coach would be.  Names were thrown around, everyone assumed it would be San Francisco Offensive Coordinator Greg Roman, an old college roommate of Caldwell’s. Turns out Gus Bradley who just missed being offered the job in Philly joined the Jaguars. His energy is infectious and though the names of his coordinators aren’t familiar to most it is hard not to give him the benefit of the doubt and wait and see what occurs.

When I heard a couple of days ago that the Jaguars would unveil a new logo I was surprised, I had thought they were sticking with the logo and just changing the uniforms. Turns out they are doing both. The new logo was jarring for the first few minutes I looked at it, but gradually the more I see it in various places. It begins to grow on me.  It is a symbol of new beginnings just like the hiring of Caldwell and Bradley. It represents a rebirth. New uniforms coming in the spring, new stadium enhancements coming in future seasons. I am filled with good cheer about the team again and even though I know the next couple of seasons are likely to be as challenging as the past two I feel at peace with it. Ready to see what the new group can do, see if they can reverse the 5 year slide in to failure and bring back the heady days of the late 90’s where a little city brave enough to call itself the Bold New City of the South made headlines for their passion for football and their winning playoff games against all odds. Those were good times.  Hopefully the good feelings about change will last until there are football successes to celebrate.


Jerry Sutton

I am, at heart, a software developer though I am currently managing a small Information Technology department for a mid sized company located in my hometown of Jacksonville, FL. When I am not playing with the latest smart-phone or trying to become inspired to write code I read almost anything I can get my hands on from Pulp Era adventures to biographies of world leaders and everything in between.